Course details:
- An introductory course that will give you a good understanding and practical skills in the key elements of Digital Marketing.
- Explain how the world of marketing are revolutionizing by the digital tools, such as Internet, smart phones and 3D printing,
- Understanding the connections of marketing to various aspects of life (social, economic, technological)
What you will learn:
- Search Engine Optimization
- Website Design and development
- Google Ads & PPC
- Google Analytics
- Social Media
- Affiliate marketing
- Email Marketing including personalisation and automation
- Creating a Digital Strategy
Who will be benefited:
Marketing professionals
Requirements: None
Learn by doing:
- Learn the practical steps to optimize your website to achieve a higher ranking in search engines
- Learn about the impacts of digital technologies on marketing communication strategies and practices.
- Able to audit current approaches and identify areas for improving performance
- Able to Planning integrated digital marketing campaigns
- By providing practical evaluation of email design and structure able to create successful email marketing campaigns