Course details:

• An introductory course that will give you a good understanding and practical skills in the key elements of Digital Marketing.
• Explain how the world of marketing are revolutionizing by the digital tools, such as Internet, smart phones and 3D printing,
• Understanding the connections of marketing to various aspects of life (social, economic, technological)

What you will learn:

• Search Engine Optimization
• Website Design and development
• Google Ads & PPC
• Google Analytics
• Social Media
• Affiliate marketing
• Email Marketing including personalisation and automation
• Creating a Digital Strategy

Who will be benefited:

Marketing professionals

Requirements: None

Learn by doing:

• Learn the practical steps to optimize your website to achieve a higher ranking in search engines
• Learn about the impacts of digital technologies on marketing communication strategies and practices.
• Able to audit current approaches and identify areas for improving performance
• Able to Planning integrated digital marketing campaigns
• By providing practical evaluation of email design and structure able to create successful email marketing campaigns