Digital Marketing in the Age of Modern Business

Course details:

  • An introductory course that will give you a good understanding and practical skills in the key elements of Digital Marketing.
  • Explain how the world of marketing are revolutionizing by the digital tools, such as Internet, smart phones and 3D printing,
  • Understanding the connections of marketing to various aspects of life (social, economic, technological)

 

What you will learn:

  • Search Engine Optimization
  • Website Design and development
  • Google Ads & PPC
  • Google Analytics
  • Social Media
  • Affiliate marketing
  • Email Marketing including personalisation and automation
  • Creating a Digital Strategy

 

Who will be benefited:

Marketing professionals

 

Requirements: None

 

Learn by doing:

  • Learn the practical steps to optimize your website to achieve a higher ranking in search engines
  • Learn about the impacts of digital technologies on marketing communication strategies and practices.
  • Able to audit current approaches and identify areas for improving performance
  • Able to Planning integrated digital marketing campaigns
  • By providing practical evaluation of email design and structure able to create successful email marketing campaigns

Course at a Glance

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