The Art of Sales: Master in the Selling Process Specialization

Resource Person

Dr. Ahmed Shaikh Ashif

Professional and Business Development Coach, Consultant and Mentor

Dr. Ashif had been in the finance industry for 28 years, during which he led with his expertise in people management, leading projects and producing consistent financial results.

Dr. Ashif has worked with many companies in different industries – locally and globally as Consultant for developing Business, Organization and People.

He has developed his expertise in Applied Subconscious Mind to develop a Winning Mindset and Personality – turning Weaknesses to Strengths and Threats to Opportunities.

Areas of Competences:

Organizational Alignment and Reframing Business and Executive Coaching Employee Performance Improvement Global Entrepreneurship Development Team Development Career Planning and Professional Excellence.

36+ Years in Industries like: Banking, Finance, Consulting, Entrepreneurship, Education, SME Business.

Training Contents:


In today’s marketplace it’s a given that everyone wants increased sales. But virtually everyone is finding this more difficult to achieve. It may be defined as those teams which are done to help salespeople gain mastery in the skills, concepts, behaviors and attitudes that will enhance their expertise in influencing prospects to make positive purchasing decisions.

Sales training is the process of improving sales skills, knowledge and attributes to drive seller behavioral change and maximize sales process.


One of the most important tools that a company can must ensure that stay one step ahead is a strong sales team.

A trained sales team can generate new opportunities which can lead to huge returns for a company. The better trained sales team is the better results for the entire company.

Sales training enhances the person to person connection which is necessary to gain loyal customers. Sales professionals must learn how to recognize the best techniques and strategies that are yielding their returns that they have hoped for.


  • Assess strengths and weakness of the participants about sales.
  • Creating personality profile.
  • Improving active listening techniques.
  • Enhancing problem solving capacity.
  • Know the basics of cold calling.
  • And many more.

The design of the training:

Session 1: Workshop Launch (8 Questions; outcomes; design; norms; expectations)

Session 2: Challenges I’m Facing: Peer Learning

Session 3: Burning professional challenges: Open Space Process to
find the answers

Session 4: My Best Achievement (using Story Telling techniques)

Session 5: Sharing practical tools and techniques.

Session 6: R&D (Reflection and Dialog) What Have We Learned?

Session 7: Closing (personal insights & next steps, evaluation, close)


So what?


  • Sales training increases the performance of salespeople, resulting
    in increased sales.
  • Preparing salespeople to maximize the effectiveness of each customer encounter.
  • Providing salespeople, a systematic selling process which makes it easier for them to apply in real life.
  • Improving the ability of salespeople to carry out corporate selling
  • Sales training improves customer relation and improves the cost
  • Close more deals
  • Develop accurate forecasting and realistic goals.
  • Enhance understanding customers’ behavior.
  • Increased profit.


  • Coaching and Facilitative Leadership Tools
  • Using CSA Methodology (Clarifying-Solutions-Action)
  • Question Driven Approach
  • Just in Time Tools
  • See – Hear – Feel – Unlearn – Exercise – Learn – Implement
  • Goal: Unconscious Incompetence to Unconscious Mastery on


Who will be benefited?

Sales Executives, Marketing Executives, Business Owners & Entrepreneurs, Customer Service Professionals, Mid-Level Managers and Other Professionals.

Language: English and Bengali

Certificate: Certificate of attendance will be provided

Course Fee: Tk. 4,000/- (per participant) excluding VAT and TAX payable in advance in favour of “Arena Phone BD Ltd.” in the form of crossed cheque or pay order or direct deposit to the Bank Account.

Venue: Arena Excellence, Rupayan Center (6th Floor), 72 Mohakhali C/A, Dhaka – 1212

Time: Will updated


Organizations nominating five or more delegates will enjoy 10% discount on course fee. The fee will cover tuition, stationery, reproduction of training material, training aids/equipment, cost of venue, food & refreshment, certificate etc.

For Registration Contact with Mr. Maksud-ul-Haque, Centre Manager, 01844471509, 01844054131, Ms. Sadia Akter, Executive Business Development, 01880196294 Ms. Jannatul Ferdoss, Executive-Training, 01844471510, E-mail:, ,,, Website:, Facebook Page:

Course at a Glance

Price: Fees Tk 4,000 excluding VAT and TAX

Starting and Ending Date

Last Date of Registration

Class Schedule

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Resource Person

Dr. Ahmed Shaikh Ashif