Strategic Planning for Competitive Advantage

Resource Person

Dr. Muhammad Shariat Ullah

Associate Professor, Department of Management, University of Dhaka & Senior Research Fellow, Center for Trade and Investment, University of Dhaka

Mr. Muhammad Shariat Ullah, PhD, is an Associate Professor in the Department of Management, University of Dhaka and is the Senior Research Fellow, Center for Trade and Investment (CTI), University of Dhaka. In addition to his teaching experience in the University of Dhaka, Dr. Shariat has taught at other universities in home and abroad.

He has completed BBA in Management, MBA in Strategic Management and PhD in International Economics. Dr. Shariat has his research specialization on topics relating to regional economic integration and international trade and factor mobility. Besides, he undertakes research on business, management and strategic management issues.

He has expertise in applications of STATA and E-views software. He has 22 research publications in local and international journals, one text book at undergraduate level, two research monographs, and 5 publications in international conference proceedings. He has participated and presented papers in many intentional conferences held in United States, United Kingdom, Germany, Japan, Italy, Republic of Korea, and Thailand.

He received best paper awards in conferences held in Italy and Germany in the year 2015 and 2016 respectively.


    • Why do some companies succeed while others fail? Although no single answer fits to this question, business leaders as well as academics recon the substantial role of strategies in paving the path of success and failure of firms.

John W. Teets argue: Management’s job is not to see the company as it is….but as it can become.

    • Hence, management needs to think strategically to move from where it is now to where it intends to be. Management also must plan strategically to gain and sustain competitive advantage-the drive of success in stiff global competition.

Without a strategy the organization is like a ship without a rudder, going around in circles: Joel Ross and Michael Kami

Planning strategically requires in-depth understanding of a wide range of aspects pertaining to company environment, industry environment, national environment and global environment. Nonetheless, practicing strategic planning has become more imperative as well as rampant and challenging as a consequence of heightened dynamism of business environment stimulated by rapid technological advancement and increasing cross-border liberalization of business.

Keeping the concurrent scenario in consideration this course intends to augment the insights of strategic planning by highlighting the analytical techniques and skills necessary to identify and implement strategies successfully. More specifically, it introduces why and how to initiate strategic planning, what problems surround the strategic planning process, how leading companies develop successful strategists, how companies implement strategy in an increasingly globalized environment, and how firms build and sustain competitive advantage through proper strategic choices.


    • Links between Strategy and Competitive Advantage
    • Strategic Managers
    • Strategy Making Process: Formulation and Implementation
    • Initiation of strategy: Triggering events
    • Prescriptive strategy
    • Emergent Strategy
    • Competitive positioning
    • Competency-based-strategy
    • Techniques for Improving Decision Making
    • Sources of Strategic Problems
    • How leading companies are stretching their strategies?
      • Strategic Choices
      • Industry life cycle and its relevance to Strategic Alternatives
      • Internationalization of firms and strategic moves
        • Strategy Implementation
        • Role of organization Culture
        • Strategic Leadership
        • Governance and Business Ethics



        Business Cases, Articles, Role Play/Group Discussion, PPT Lecture, Practical Problem Solving.

        Who will be benefited?

        • Corporate Planners
        • International Business Planners
        • HR Managers


        Language: English and Bengali

        Certificate: Certificate of attendance will be provided.

        Course Fee: Tk. 4,000/- (per participant) excluding VAT and TAX payable in advance in favour of “Arena Phone BD Ltd.” in the form of crossed cheque or pay order or direct deposit to the Bank Account.

        Venue:Arena Excellence, Rupayan Center (6th Floor), 72 Mohakhali C/A, Dhaka – 1212

        Time: Will update

        For Registration Contact with Mr. Maksud-ul-Haque, Centre Manager, 01844471509, 01844054131, Ms. Sadia Akter, Executive Business Development, 01880196294 Ms. Jannatul Ferdoss, Executive-Training, 01844471510, E-mail:, ,,, Website:, Facebook Page:

        Organizations nominating five or more delegates will enjoy 10% discount on course fee. The fee will cover tuition, stationery, reproduction of training material, training aids/equipment, cost of venue, food & refreshment, certificate etc.

        Course at a Glance

        Price: Fees Tk 4,000 excluding VAT and TAX

        Starting and Ending Date

        Last Date of Registration

        Class Schedule

        Enroll Now

        Resource Person

        Dr. Muhammad Shariat Ullah