Strategic Brand Management Excellence

Course Content

  • Situation Assessment & Insight Development
  • Brand Vision & Propositions
  • Brand Strategy & Portfolio Planning
  • Communications Strategy & Execution
  • Innovation Strategy, Ideation & Commercialization
  • Brand Vision & Propositions
  • Brand Strategy & Portfolio Planning
  • Communications Strategy & Execution
  • Innovation Strategy, Ideation & Commercialization
  • Intelligent Business Information Systems
  • Managing Sustainable Challenges
  • Artificial Intelligence and Mobility
  • Financial Markets and Institutions
  • Corporate Finance
  • Does the ERP system strengthen the company’s competitive position ? How might it erode the company’s
  • competitive position ?
  • Does the ERP system strengthen the company’s competitive position ? How might it erode the company’s
  • competitive position ?

 

 

What you will learn

  • Corporate Governance
  • Modern Banking
  • Managing Employee Relations
  • Global Business and Human Rights
  • Emotional Intelligence for the Effective Leader
  • Research Methods
  • Consultancy Skills
  • Launch a venture
  • MSc Professional Practice Placement
  • Assess & priorities the strategic options uncovered during your situation assessment
  • Write measurable & achievable objectives that will correct your defined business problem
  • Develop strategies that will leverage market opportunities, achieve your objectives & build upon your brand vision & purpose
  • Ideate an activity calendar to execute your strategies across the full marketing mix
  • Develop a master brand portfolio map to ensure plans are complementary & incremental

 

Requirements & who can attend

Brand Managers and new Marketing Managers who want to build their strategic thinking skills and build their brand management competency for future marketing leadership roles. Those who work in SME’s and don’t have exposure to senior marketing leaders and internal training to help coach and develop them People who do not necessarily work in the marketing field but want to step up their Strategic Thinking & Planning skills and build their marketing knowledge for future General Manager roles.

 

Learn by doing

  • Understand how to properly determine & define your business/brand problem to be solved before commencing a situation assessment or insight dig
  • Practice how to synthesis large amounts of data and facts into conclusions & actionable insights using a time-tested methodology
  • Learn how to connect the dots between these insights & dig deep beyond the surface to uncover more powerful opportunities to drive growth for your brand
  • Understand how to think like an entrepreneur whilst operating within a corporate entity
  • Learn & practice how to become human-centric in your thinking and observe behaviors to uncover latent, unmet needs & problems your brand could solve for
  • Learn several ideation techniques to turn opportunities into ideas ready to be prototyped and validated with consumers.  Apply ideation techniques to live innovation challenge
  • Understand best practice processes to brief, develop & commercialize the ideas to market

 

 

Course at a Glance

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