Retail Sales Techniques : From Theory to Practice

Course Content

  • ways to engage the customer and create the best first impression
  • the buyers decision making process and what customers want from the retail sales person
  • listening and questioning skills
  • understanding need
  • presenting features, functions and benefits
  • handling objections
  • how to recognize buying signals
  • closing the sale
  • creating an excellent lasting impression
  • Spaza/house shops.
  • Independent stores.
  • Chain stores.
  • Small and Large wholesalers.
  • Distribution Centers.
  • Tele-marketing organizations.
  • External contractors.
  • Does the ERP system strengthen the company’s competitive position ? How might it erode the company’s
  • competitive position ?
  • Does the ERP system strengthen the company’s competitive position ? How might it erode the company’s
  • competitive position ?

 

 

What you will learn

  • Learn to create a great first impression.
  • Learn to greet constructively & create a personal connection.
  • Develop rapport & create warmth & openness.
  • Learn how to deliver Gold Standard Customer Service.
  • Ask effective questions to better understand client needs.
  • Master active listening techniques.
  • Learn to control the sale & lead a customer to becoming a buyer.
  • Learn an amazingly simple and professional way of handling price
  • Learn 4 effective techniques for minimizing & negating the need to discount.
  • Understand sales psychology such as the “The Power of YES when selling”.
  • Learn how to simply ask for the sale.
  • Learn to identify cross selling and upselling opportunities.
  • Master effective techniques for closing without being pushy.

 

Requirements & who can attend

  • Sales staff with no formal training or with no retail sales experience
  • Staff returning to work after a career break
  • Staff changing roles
  • Those who need a ‘skills refresher’
  • Retail sales managers
  • Area divisional managers

 

Learn by doing

You will able to:

  • Identify the essential ingredients to make successful sales
  • Handle retail sales situations
  • Understand the theory behind sales practice
  • Communicate with customers in a positive manner
  • Create a positive buying environment
  • Put customer care into practice
  • Close sales leaving an excellent lasting impression

 

 

Course at a Glance

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Starting and Ending Date

Last Date of Registration

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