Retail Sales Master-Class

Course Content

  • Improving Store Management
  • The Most Important Person in Your Business
  • Creating a Kick Ass Concept
  • Building an Unforgettable Brand
  • Harnessing the Power of Data
  • Strategic Local Store Marketing
  • Financial Management
  • Creating the Dream Team
  • Marketing Myths and Misunderstandings
  • Creating the Ideal Customer Avatar
  • Marketing From the Inside Out
  • Social Media: A Retailer’s Best Friend
  • Effective Email Marketing
  • Customer Service and Loyalty
  • Promotions and Events
  • Ambassadors and Allies

 

 

What you will learn

  • How to increase your sales WITHOUT relying on more foot traffic.
  • ​The avoidable mistake 90% of sales associates make when the customer walks in the door.
  • ​The#1 advantage your brick-and-mortar has over online competitors (and how to leverage it big time)!
  • ​How you can drive sales without being pushy or ‘salesy
  • How do you avoid over-stocking or out-of-stocks
  • How do you display your products to entice customers to buy
  • How do you handle difficult customers
  • How do you handle customer objections during the sales process
  • How do you avoid pilferage and shoplifting
  • How do you ensure that all assets in the store are properly accounted for
  • How do you establish Store Key Performance Indicators (KPI)
  • What is the best way to engage your customers and build loyal following

 

Requirements & who can attend

  • Entrepreneurs and business owners who want to learn how to manage their retail stores effectively
  • Store Managers and Store Supervisors who want to enhance their skills on retail management
  • Operations Managers and Supervisors who want to know the best practices on managing their retail stores
  • Anyone who is interested in retail management

 

Learn by doing

  • What should you do when there is an irate customer
  • What are the different levels of Customer Loyalty
  • What are the different types of retail customers
  • How do you design effective local marketing efforts
  • How do you create budgets for your store
  • How do you manage cash and minimize fraud

Course at a Glance

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