Marketing Mastery for Marketers

Resource Person

Dr. Ahmed Shaikh Ashif

Professional and Business Development Coach, Consultant and Mentor

Dr. Ashif had been in the finance industry for 28 years, during which he led with his expertise in people management, leading projects and producing consistent financial results.

Dr. Ashif has worked with many companies in different industries – locally and globally as Consultant for developing Business, Organization and People.

He has developed his expertise in Applied Subconscious Mind to develop a Winning Mindset and Personality – turning Weaknesses to Strengths and Threats to Opportunities.

Areas of Competences:

Organizational Alignment and Reframing Business and Executive Coaching Employee Performance Improvement Global Entrepreneurship Development Team Development Career Planning and Professional Excellence.

36+ Years in Industries like: Banking, Finance, Consulting, Entrepreneurship, Education, SME Business.

Training Contents:


This Program is specifically designed to equip Marketing & Sales Professionals, Managers and Leaders with Marketing Mastery Competencies that will enable them to lead their team members with regards to their Marketing & Sales Performance and Professional Development Goals.

They will be able to create a Growth Culture through Coaching & Mentoring Conversations with their team members. And also, they will be able to increase their performance and to achieve their KPI’s and contribute towards Organization’s Mission and Vision for Sustainable Growth.

Marketing Mastery for Marketers program will empower Marketers to be more creative and innovative. It creates a strong and positive engagement which translates into a high-performance culture. This allows to draw on the talents of everyone involved to assess a situation, bring people together, build consensus and discover challenging solutions.


Marketers handle the day to day operations of the business, supervising coworkers as they make sure that people perform as expected.

Whereas Marketing Leaders are visionaries who identified how the simple daily chores can fit into larger patterns of significance. Good leaders plan ahead, facilitate change, develop their people and their institutions to perform those changes.

Marketing Mastery is a program that helps you how to craft and launch successful offers, over and over again.

It’s designed to give you what you need to manage your own marketing either by yourself or with your existing team, with the same proven tactics used by the most successful marketers of our time.

Everything you need to grow your business with the power of 21st Century Marketing Strategies, initiated through this program.



  • Marketing Mastery Concept
  • The Basic Marketing Tools and Strategies
  • Killer Marketing Tactics to increase Sales and Maximize Profits
  • Review what has worked and what has not in order to create your marketing and sales plan for the year ahead.
  • Get clear on your why and what is actually driving your marketing
  • Create business goals moving forward that are attainable and driven through monthly strategies.
  • Define your target audience clearly and succinctly allowing you to focus your efforts towards the market sector that is what we will call your sweet spot.
  • Uncover the pain points that your product or service resolves.
  • The Rules of Generating Attention
  • Understand the Market Problems of Your Buyers


The design of the training:

  1. Check-In: Know each other and expectations from this workshop.
  2. Know the Marketing Concept and Methodology
  3. Know the 4-MAT of this workshop.
  4. Learn more about Marketing strategies and Tactics.
  5. Peer Learning to know Secrets of Closing Sales.
  6. Research and Dialogue (R&D) for increasing Marketing & Sales
  7. Open space for Marketing-Mastery.
  8. Walk and Talk process to find insights of each participant.
  9. Inside-out approach to “Win the Game of Life”.
  10. 7 valuable tips for developing Marketing-Mastery


So what?

Learning Outcomes:

  • Develops lasting relationships with your customers
  • Creates loyalty and trust, with both your current customers and prospects
  • Helps you to build authority and credibility
  • Discover the Professional in You
  • Effective communication Methodology
  • Pitching ideas and present to the customers
  • Participants learn how to analyze marketing trends, and consumer needs.
  • The programme aims to introduce participants to strategic principles of the subjects and provide a range of knowledge and the skills, which will encompass both general business and marketing areas.



  • Coaching and Facilitative Leadership Tools
  • Using CSA Methodology (Clarifying-Solutions-Action)
  • Question Driven Approach
  • Just in Time Tools
  • See – Hear – Feel – Unlearn – Exercise – Learn – Implement
  • Goal: Unconscious Incompetence to Unconscious Mastery on


Who will be benefited?

  • Marketing Managers and Executives
  • Professionals
  • Sales Leaders
  • Project Managers
  • Team Leaders


Language: English and Bengali

Certificate: Certificate of attendance will be provided

Course Fee: Tk. 4,000/- (per participant) excluding VAT and TAX payable in advance in favour of “Arena Phone BD Ltd.” in the form of crossed cheque or pay order or direct deposit to the Bank Account.

Venue: Arena Excellence, Rupayan Center (6th Floor), 72 Mohakhali C/A, Dhaka – 1212

Time: Will update

For Registration Contact with Mr. Maksud-ul-Haque, Centre Manager, 01844471509, 01844054131, Ms. Sadia Akter, Executive Business Development, 01880196294 Ms. Jannatul Ferdoss, Executive-Training, 01844471510, E-mail:, ,,, Website:, Facebook Page:

Organizations nominating five or more delegates will enjoy 10% discount on course fee. The fee will cover tuition, stationery, reproduction of training material, training aids/equipment, cost of venue, food & refreshment, certificate etc.

Course at a Glance

Price: Fees Tk 4,000 excluding VAT and TAX

Starting and Ending Date

Last Date of Registration

Class Schedule

Enroll Now

Resource Person

Dr. Ahmed Shaikh Ashif