KPI Master Class


Last Date of

Resource Person

Mr. Rupak M Nasrullah Zaidi

OD & HR Practitioner, Business & Management Consultant

Mr. Zaidi is Training, Organization Development and HR specialist having more than 18 years’ experience in different industry. He has exposure as KPI consultant at home and abroad. He has completed Masters in HRM under the University of Dhaka.

Expertise as Consultant for more than 30 organizations at home and abroad in the following areas:

  1. Business Growth & Management
  2. Business Process Reengineering
  3. Setting KPI
  4. Designing effective Performance Management System
  5. Running Assessment Centre
  6. Organization Restructuring
  7. Process Development
  8. Competency Mapping for Human Resource
  9. Organization Development
  10. HR Audit & Compliance Audit
  11. Management Development
  12. Business Automation
  13. Assessment Centre
  14. Visual Management System
  15. Kaizen & 5 S Implementation
  16. Operational Efficiency & Excellence

Specialized in training in the areas of:

  1. HR areas,
  2. Operational Excellence, Kaizen, ‘5 S’
  3. Salesmanship, Marketing, Branding, Negotiation
  4. Customer Service, Soft Skills
  5. Leadership, Team Building, Change Management,
  6. Psychometric Testing, Personality, Behavioral Change
  7. Organization Development, Organizational Leadership
  8. Work Process Standardization

He has contributed in the HR Development in the country through his research based studies, knowledge sharing sessions, analytical paper preparation, information based module and material preparation and sharing. He is now servicing in Power Grid Company of Bangladesh Ltd. as DGM-HR

Professional Certification & Achievement:

  1. Certified Business Consultant from Institute of Certified Business Consultants – USA
  2. Certified KPI Professional from KPI Institute, Australia
  3. Certified NLP Practitioner by American Board of NLP
  4. ICF Certified Associate Leadership & Executive Coach
  5. Advance Diploma in NLP from ABNLP
  6. Lean Six Sigma Black Belt in HR [BBHR]
  7. certified Lean Office Professional
  8. Certified Kaizen Facilitator
  9. Certified Strategic HR Business Partner
  10. Certified Total Reward Professional – ATRI-Singapore
  11. Accredited Management Consultant
  12. Business Process reengineering Consultant
  13. Performance Catalyst
  14. HR Auditor
  15. Certified Team Supervisor
  16. Certified Corporate Leadership Facilitator
  17. Certified Psychometric Professional
  18. World Training & Development Leadership Award

Professional Affiliation

  1. Panel Trainer of Human Capital Institute – USA
  2. Accredited Trainer of Singapore Training & Development Association
  3. Accredited Trainer and Consultant of ICBC-USA
  4. Senior Fellow: Management & Strategic Institute-USA
  5. Member-Harvard Business Review Advisory Council
  6. Professional International Member-ATD-USA
  7. Member of CPTN – Canada
  8. Member of American Management Association
  9. Member – SHRM-USA
  10. Secretary General of Professional Society for Bangladesh [PSB]
  11. Life fellow BSHRM

Mr. Zaidi attended as speakers in International Conferences & Facilitated Training in Singapore, Malaysia, India, Nepal, Sri Lanka and Bangladesh.


Business is challenging, especially during difficult economic times. It is also extremely competitive and our customers are becoming increasingly discerning. As a result business leaders and senior executives are all looking to improve performance, minimize errors and seek out new and novel ways to gain the edge over their competition. KPIs – when properly understood and used effectively provide a powerful tool in achieving just that.

KPIs are a ubiquitous in modern business. They are everywhere – common almost. And yet businesses that are using KPIs correctly and effectively are not common. Knowing about KPIs and understanding their relevance is ofcourse important and we’ll explore these essential topics in this workshop. But, when push comes to shove KPIs are only really useful if you identify the right ones to measure for your business and only measure those ones. They will only deliver mission critical data if you then use the KPIs and analyze what they tell you on a regular basis to inform and illuminate your decision making.

This workshop is therefore specifically designed to ensure that you design, implement and use KPIs correctly for the maximum impact with the minimum fuss. When used properly KPIs can become the compass that can guide you through even the choppiest of corporate waters leading your business to even greater success and prosperity.


After successful completion of the program, participants will be able to:

      1. Understand the concept and practices of KPI
      2. Design and Measure KPI
      3. Align KPI in every level
      4. Implement KPI Project like KPI Professional
      5. Drive Business Performance through KPI based PMS



Module-1: Anatomy of Performance Management System

      1. Performance Measurement Vs Performance Management
      2. Objective of PMS
      3. Methods of PMS
      4. ACER Model for PMS
      5. Tools for PMS
      6. Organizational Performance Vs Team Performance Vs Individual Performance
      7. Challenges of PMS in Bangladesh Perspective



      • Analysis of Performance
      • PMS tool development


Module-2: KPI Chemistry

      • KPI Terminology like: RA, KRA, PI, KPI, RI, Goal
      • DNA of KPI
      • Types of KPI
      • Characteristics of KPI based PMS
      • Benefits of KPI in Business



      • Types identification
      • DNA test
      • KPI Story telling


Module-3: KPI Culture

      • Awareness of KPI based PMS
      • KPI for Personal, Social and Professional life
      • Buy In for KPI Project
      • KPI for individual, Team and Organization



      • Example of KPI in different area
      • Tools and techniques for KPI culture


Module-4: Competency Framework for KPI Professional

      • Area of Excellence (AoE)-1: Business Competency
      • AoE-2: Process Competency
      • AoE-3: Result Chain Analysis Competency
      • AoE-4: Functional Integration Competency
      • AoE-5: Role Profiling Competency
      • AoE-6: Project Management Competency
      • AoE-7: Goal Setting Competency


      • Identification of specific Competency in each AoE


Module-5: KPI Designing

      1. Concept of RIGHT KPI
      2. Tools/ Formats for KPI design
      3. KPI Selection/ development technique
      4. Step for developing KPI
      5. KPI selection criteria
      6. Techniques for giving weightage of KPI



      • Design KPI for Organization
      • Design KPI for different Function
      • Design KPI for different Individual


Module-6: KPI Selection

      • KPI selection for organizational scorecard;
      • KPI selection sources;
      • KPI Expo
      • KPI Clustering
      • Value Flow Analysis
      • KPI Balancing
      • KPI selection criteria
      • Result Chain Analysis
      • Balanced Score Card for KPI selection
      • CEEPP for KPI Selection



      • Selection of KPI based on BSC, CEEPP & IFO Model


Module-7: Goal Setting against KPI

      • Benchmark Setting
      • Steps for Goal Setting
      • Goal Setting formats and tools



      • Goal setting Organizational, Functional and Individual level KPI


Module-8: KPI Analysis

      • Data Gathering for KPI Achievement
      • Analysis of KPI Achievement
      • Data Visualization for KPI Achievement
      • Reward Management for KPI Achievement



      • KPI Analysis


Module-9: KPI Project Implementation

      • Role and Responsibility of KPI Project Owner
      • Role and Responsibility of KPI Team
      • Competency Framework for KPI Team Leader and members
      • Role of Management in KPI Implementation
      • Action Plan for KPI Implementation Project
      • KPI Implementation: Challenges and way forward



      • Role of Management in KPI Project
      • Role of KPI Team
      • Challenges and Way forward


Who will be benefited?

      • Personnel of HR Department
      • Functional Head
      • Top Management
      • Consultants


Language: English and Bengali

Certificate: Certificate of attendance will be provided.

Course Fee: Tk. 7,000/- (per participant) excluding VAT and TAX payable in advance in favour of “Arena Phone BD Ltd.” in the form of crossed cheque or pay order or direct deposit to the Bank Account.

Venue: Arena Excellence, Rupayan Center (6th Floor), 72 Mohakhali C/A, Dhaka 1212

Bank Account details:

      • Account Name: Arena Phone BD Ltd., Account Number: 0074-0210001524, Bank Name: Trust Bank Ltd., Branch Name: Mohakhali, Dhaka
      • Account Name: Arena Phone BD Ltd., Account Number: 010312900000003, Bank Name: First Security Islami Bank Ltd., Branch Name: Mohakhali, Dhaka
      • Bkash Account: 01814663094 (Personal)


Organizations nominating five or more delegates will enjoy 10% discount on course fee. The fee will cover tuition, stationery, reproduction of training material, training aids/equipment, cost of venue, food & refreshment, certificate etc.

Course at a Glance

Price: Fees Tk 7,000 excluding VAT and TAX

Starting and Ending Date

Last Date of Registration

Class Schedule

Enroll Now

Resource Person

Mr. Rupak M Nasrullah Zaidi