Course Details

• Measuring KAM performance
• Defining key account management
• Identifying key account customers
• Key Account Planning and execution
• Key Account analysis

What you will learn

• Understand the overall value of KAM
• Understand the approaches to secure increased and profitable business from your key accounts
• Analyze and understand all aspects of your accounts decision process, factors and key players
• Learn how to successfully close a sale

Requirements & who can attend

• No experience required.
• Suitable for Leaders and Planners.

Learn by doing

Able to Identifying accounts with the greatest potential for growth
How to building essential customer relationships
How to handle customers all challenges of growing your key accounts
Learn how develop strategies for penetrating, winning, developing, and defending significant accounts