Business Intelligence for HR Professionals

Resource Person

Mr. Rupak M Nasrullah Zaidi

OD & HR Practitioner, Business & Management Consultant

Mr. Zaidi is Training, Organization Development and HR specialist having more than 18 years’ experience in different industry. He has exposure as KPI consultant at home and abroad. He has completed Masters in HRM under the University of Dhaka.

Expertise as Consultant for more than 30 organizations at home and abroad in the following areas:

  1. Business Growth & Management
  2. Business Process Reengineering
  3. Setting KPI
  4. Designing effective Performance Management System
  5. Running Assessment Centre
  6. Organization Restructuring
  7. Process Development
  8. Competency Mapping for Human Resource
  9. Organization Development
  10. HR Audit & Compliance Audit
  11. Management Development
  12. Business Automation
  13. Assessment Centre
  14. Visual Management System
  15. Kaizen & 5 S Implementation
  16. Operational Efficiency & Excellence

Specialized in training in the areas of:

  1. Advanced HR areas,
  2. Operational Excellence, Kaizen, ‘5 S’
  3. Salesmanship, Marketing, Branding, Negotiation
  4. Customer Service, Soft Skills
  5. Leadership, Team Building, Change Management,
  6. Psychometric Testing, Personality, Behavioral Change
  7. Organization Development, Organizational Leadership
  8. Work Process Standardization

He has contributed in the HR Development in the country through his research based studies, knowledge sharing sessions, analytical paper preparation, information based module and material preparation and sharing. He is now servicing in Power Grid Company of Bangladesh Ltd. as DGM-HR

Professional Certification & Achievement:

  1. Certified Business Consultant from Institute of Certified Business Consultants – USA
  2. Certified KPI Professional from KPI Institute, Australia
  3. Certified NLP Practitioner by American Board of NLP
  4. ICF Certified Associate Leadership & Executive Coach
  5. Advance Diploma in NLP from ABNLP
  6. Lean Six Sigma Black Belt in HR [BBHR]
  7. certified Lean Office Professional
  8. Certified Kaizen Facilitator
  9. Certified Strategic HR Business Partner
  10. Certified Total Reward Professional – ATRI-Singapore
  11. Accredited Management Consultant
  12. Business Process reengineering Consultant
  13. Performance Catalyst
  14. HR Auditor
  15. Certified Team Supervisor
  16. Certified Corporate Leadership Facilitator
  17. Certified Psychometric Professional
  18. World Training & Development Leadership Award

Professional Affiliation

  1. Panel Trainer of Human Capital Institute – USA
  2. Accredited Trainer of Singapore Training & Development Association
  3. Accredited Trainer and Consultant of ICBC-USA
  4. Senior Fellow: Management & Strategic Institute-USA
  5. Member-Harvard Business Review Advisory Council
  6. Professional International Member-ATD-USA
  7. Member of CPTN – Canada
  8. Member of American Management Association
  9. Member – SHRM-USA
  10. Secretary General of Professional Society for Bangladesh [PSB]
  11. Life fellow BSHRM

Mr. Zaidi attended as speakers in International Conferences & Facilitated Training in Singapore, Malaysia, India, Nepal, Sri Lanka and Bangladesh.


Individuals who chose to become HR professionals frequently made that decision to help people attain their career goals. The HR professional is often seen as the liaison between the organization’s management and the employees. Most HR professionals would rather work with people instead of numbers.

As organizations have become increasingly more complex via global expansion and mergers and acquisitions, and as the sophistication level and knowledge base of employees has exploded, the HR community has often not kept pace.

Years ago, HR professionals were often satisfied to just do their jobs. They knew all the many facets of their positions and were not that interested in being a strategic partner with other management in the organization. This is no longer the case. HR professionals are becoming increasingly aware that they must be more visible, viable members of the team. They also want to enhance their reputations as competent, well-rounded, knowledgeable employees and members of management.

When HR professionals can speak the language of business, their peers and superiors within the organization will include them in the organizational decision-making process.

This workshop will explain business literacy terms and concepts via numerous examples that are applicable to the HR role. The workshop will not attempt to train participants in intermediate or advanced accounting or financial concepts. Instead, HR professionals will be exposed to the multiple financial ramifications of what they do within the organization. Specifically, HR departmental decisions and day-to-day operations will be related to the financial statements and other financial decisions made by management.


Module-1: Business Concept:

  • Concept of Business Management and Profit Maximization
  • Component of Business Model
  • Business Success Factor


Module-2: Competitor Analysis: Tool for developing Business Strategy

  • Concept of Competitor Analysis
  • Ten Dimension of Competitor Analysis
  • Role of Competitor Analysis in Strategic Planning
  • Seven Step Model for Competitor Analysis
  • Competitor Profiling: What, Why and How
  • CSF Analysis for success


Module-3: Functional excellence: Weapon to execute business strategy

  • Aligning HR Strategy with Business Strategy
  • HR Functional excellence for Business growth and Sustainability
  • HR’s contribution in business generation and maximization


Module-4: Tools for Business Performance Analysis

  • Tools for Asset Utilization Measurement
  • Tools for Operating Performance Measurement
  • Tool for Cash Flow Measurement
  • Tool for Liquidity Measurement
  • Tool for ROI Measurement
  • Tool for Market Performance Measurement


Module-5: Tools for Functional Performance Analysis:

  • Tools to measure performance of Finance & Accounts
  • Tools to measure performance of Engineering
  • Tools to measure performance of HR
  • Tools to measure performance of Logistics
  • Tools to measure performance of Production
  • Tools to measure performance of Sales & Marketing


Module-6: HR Analytics for Decision Making

  • Analytics for Business Monitoring
  • Analytics for People Utilization
  • Analytics for Cost efficiency
  • Analytics for Decision Making



Group work, case study, Power point, Lecture, Brain Storming

Who will be benefited?

HR Professionals and Other Functional people.

Language: English and Bengali

Certificate: Certificate of attendance will be provided.

Course Fee: Tk. 4,000/- (per participant) excluding VAT and TAX payable in advance in favour of “Arena Phone BD Ltd.” in the form of crossed cheque or pay order or direct deposit to the Bank Account.

Venue: Arena Excellence, Rupayan Center (6th Floor), 72 Mohakhali C/A, Dhaka 1212

Time: Will update

For Registration Contact with Mr. Maksud-ul-Haque, Centre Manager, 01844471509, 01844054131, Ms. Sadia Akter, Executive Business Development, 01880196294 Ms. Jannatul Ferdoss, Executive-Training, 01844471510, E-mail:, ,,, Website:, Facebook Page:

Organizations nominating five or more delegates will enjoy 10% discount on course fee. The fee will cover tuition, stationery, reproduction of training material, training aids/equipment, cost of venue, food & refreshment, certificate etc.

Note: Seats are limited and will be filled-in on first come first serve basis.

Course at a Glance

Price: Fees Tk 4,000 excluding VAT and TAX

Starting and Ending Date

Last Date of Registration

Class Schedule

Enroll Now

Resource Person

Mr. Rupak M Nasrullah Zaidi