Nowadays visual aids have become a very powerful tool to increase the impact of presentation. The words and images presented in different formats directly apply to your audience’s imagination and add strength to your spoken words. Visual Aid can enhance your presentation skills. Visual Aids help you reach your goals by emphasizing what is being said. The clear picture will multiply the audience’s level of understanding of the material presented and they play an important role in strengthening your message, enhancing the listener’s comprehension, explaining the effect of each point and encouraging the audience and making any information visible. The thousands that a picture speaks to can be understood through visual aid. If the good use of visual aids can take the presentation to a different level, its misuse can ruin it badly, so it’s important to know how to use it properly. Visual aids help your presentation make things happen. Visual aids help you reach your objectives by providing emphasis to whatever is being said. Clear pictures multiply the audience’s level of understanding of the material presented, and they should be used to reinforce your message, clarify points, and create excitement.
Visual aids involve your audience and require a change from one activity to another: from hearing to seeing. When you use visual aids, their use tends to encourage gestures and movement on your part. This extra movement reinforces the control that you, the speaker, need over the presentation. The use of visual aids, then, are mutually beneficial to the audience and you.
Visual aids add impact and interest to a presentation. They enable you to appeal to more than one sense at the same time, thereby increasing the audience’s understanding and retention level. With pictures, the concepts or ideas you present are no longer simply words – but words plus images. The chart below cites the effectiveness of visual aids on audience retention.