Organizations nominating five or more delegates will enjoy 10% discount on course fee

Nowadays visual aids have become a very powerful tool to increase the impact of presentation. The words and images presented in different formats directly apply to your audience’s imagination and add strength to your spoken words. Visual Aid can enhance your presentation skills. Visual Aids help you reach your goals by emphasizing what is being said. The clear picture will multiply the audience’s level of understanding of the material presented and they play an important role in strengthening your message, enhancing the listener’s comprehension, explaining the effect of each point and encouraging the audience and making any information visible. The thousands that a picture speaks to can be understood through visual aid. If the good use of visual aids can take the presentation to a different level, its misuse can ruin it badly, so it’s important to know how to use it properly. Visual aids help your presentation make things happen. Visual aids help you reach your objectives by providing emphasis to whatever is being said. Clear pictures multiply the audience’s level of understanding of the material presented, and they should be used to reinforce your message, clarify points, and create excitement.

Visual aids involve your audience and require a change from one activity to another: from hearing to seeing. When you use visual aids, their use tends to encourage gestures and movement on your part. This extra movement reinforces the control that you, the speaker, need over the presentation. The use of visual aids, then, are mutually beneficial to the audience and you.

Visual aids add impact and interest to a presentation. They enable you to appeal to more than one sense at the same time, thereby increasing the audience’s understanding and retention level. With pictures, the concepts or ideas you present are no longer simply words – but words plus images. The chart below cites the effectiveness of visual aids on audience retention.

A patent is a kind of intellectual property. Patent protection means that an invention cannot be commercially created, used, distributed, imported or sold by another without the consent of the patent owner and gives the patent owner its legal rights. Knowing the patent protection policy is essential for anyone who wants to use, invest in and produce an innovation industrially.

Patents provide an incentive for companies or individuals to continue developing innovative products or services without the fear of infringement. For example, large pharmaceutical companies can spend billions of dollars on research and development. Without patents, their drugs and medicines could be duplicated and sold by companies that didn’t research or invest the needed capital for R&D. Patent protection is granted for an invention, a product, or a process, which brings a new technical solution. The invention, which is to be protected by a patent, must be new, useful, functional, and innovative; that is, the solution for which the patent protection is sought should not be an obvious one. Patent protection is usually granted for new innovative products, their composition and technology. The prevailing majority of patent applications are made to patent an improvement of previously existing patented inventions. After the patent was awarded, the patent owner has an exclusive right to prevent others from the commercial use of the patented invention.

In other words, patents protect the intellectual property of companies to help their profitability. However, patents also serve as bragging rights for companies demonstrating their inattentiveness.

Merchandising is the process by which products are re-planned, developed, edited and presented to the buyer. This includes managing and overseeing the development of product lines from start to finish. Marketing and Merchandising Division: A team of traders and marketers work together under the head of profit control. Merchandisers handle foreign buyers. Teams are formed according to the management of the buyers.

Merchandising comes from the term commodity. Commodity means buying or selling commodities or products. Merchandising in the textile and apparel industry is the department that mediates the marketing and manufacturing departments. It is the method, practice and activity used to promote and maintain a specific category of business activity. Merchandising means arranging all the necessary raw materials and preparing the products for sale to the customers.

The person responsible for merchandising is called the merchandiser. In fact a merchandiser runs from order analysis and is ultimately responsible for the recovery of payments. The garments merchandiser is like a bridge between the buyer and the industry. He has to show her every job like buying the raw materials needed to finish the product, making the clothes, finishing the clothes, preparing the documentation and finally the shipping.

The term merchandising gained its importance after the Industrial Revolution that emerged after World War II. At this time, there was a lot of demand for product development. Thus, merchandising has increased as a link between design and marketing and sales to meet the needs of the public.

The inevitability of merchandising is essential for various reasons such as rapid development of garment industry, complex raw materials and processes, advent of new garment styles, short product life cycle (PLC), innovation in textiles, rapid growth in computer applications in textiles, etc.

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Sometimes peoples feels various kinds of financial needs which require quick and convenient credit. The popularity of unsecured loans is matched by intense competition in the financial services industry. Unsecured loans can be divided into two broad categories, such as personal loans and business loans Personal loans are funded

Borrowing to meet personal financial needs, business loans are taken by customers who want to use the extra cash such as expansion, setup, etc. to meet business needs which they carry without any collateral or collateral.

Now a days we observe some of Bank Loans course and this are important because at some point we all feel need for bank loan for our personal problem, business expand and etc.

By Bank loan course, you will know how unsecured funds serve as a category for both the payer as well as the recipient, its key features, risk assessment and interest rate determination. Understand why people need unsecured personal or business loans and why financial institutions are interested in offering them through Bank loan courses. Learn how to calculate EMI rates with different eligibility criteria and features for business and personal loans through important bank loans course.

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For reducing risk, Health & Safety Management System is a proven method, it’s improving productivity and maintaining a culture of safety.

Health safety management shouldn’t be complicated, time- consuming or costly. In fact it should be very much easier than your thinking. It’s demonstrated the standard of International Occupational of certification that an organization should consider that how they will identify, manage and control the safety risk of health.

The standards are based on the ‘plan – do – check – act’ management process, and have been designed to be compatible with ISO 9001 (quality) and ISO 14001 (environmental) management standards.

In a climate that gives maximum values of optimal health, Now a days all kind of organization and most of the industry are implementing management system as their framework for making their health and safety management better.

In a climate that values optimal health, organizations of all sizes and industry sectors are now implementing management systems as a framework for improving their health and safety performance. Occupational health and safety is integral to the overall success of any organization.

If your organization be fail to ensure health safety management then you might face dangerous consequence which harm your organization reputation as well as financial performance.

So, it is important for every organization and its employees to have a thorough knowledge of health safety issues.

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Economic development, the process whereby simple, low-income national economies are transformed into modern industrial economies. Although the term is sometimes used as a synonym for economic growth, generally it is employed to describe a change in a country’s economy involving qualitative as well as quantitative improvements.

It sounds like an area of economics meant for business people or investors, related to growing profits. But economic development is actually something more, requiring input from social workers just as much as business leaders.

Views of development- In the past, development was mainly referred to industrialization, which involves focusing on rapid industrialization, often at the expense of agricultural and rural development.

Industrialization involves building factories, manufacturing plants, roads, flyovers and other physical and visible development. Being trapped in this myopia during 1958 China focused on industrial expansion in such a degree that, it paid little attention in agricultural production, which caused a severe famine. Historically, this famine is known as the Great Chinese Famine, which was lasted for three consecutive years. Communist government ordered the people to kill sparrows along with three other insects as they falsely identified that sparrow might be the cause of the famine.

During 1970s, many countries had achieved their desired level of development in terms of traditional measures, still many people in those countries live in poverty and misery. This condition hinted that there was something wrong in the definition of development. From this point economists started to mention that not only economic development, but also human development are necessary, together, to achieve real development. Amartya Sen’s capability approach is considered as the best measure of development from this new viewpoint.


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As copyright definition we can say Copyright refers to the legal right of the owner of intellectual property. By a simple word we can say copyright is the right to copy and by the word we can understand that it refers to right of copy. Which means it’s giving the authority to others for reproducing the work.

Copyright law gives creators of original material the exclusive right to further use and duplicate that material for a given amount of time, at which point the copyrighted item becomes public domain. The ownership that copyright law grants comes with several rights that you, as the owner, have exclusively. Those rights include: The right to reproduce the work, to prepare derivative works, to distribute copies, to perform the work and to display the work publicly

If, you’re looking for a materials to use or reuse, you should not do any of these things unless you asking for permission or confirming that the work is in under public domain. Simply if your work is not public domain and you doesn’t have permission for the domain then you put yourself in risk of legal action. No matter that your interest in copyright is personal of professional you will be benefited for sure by learning and knowing about copyright laws.


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Product photography is a branch of commercial photography that has the goal of presenting a product in the best possible photographic representation. Product photography can as be called as e-commerce photography. It is a very important part of an e-commerce site, as it plays a key role in online shopping. The principal application of product photography is in product catalogs and brochures, with a proportion of product images also being used in advertising. Professional eCommerce photography helps customers better choose between rival products. When we talk about the importance of product photography then it will be justified to say that it helps to overcome the challenge that an e-commerce website faces i.e. to satisfy the wants of a customer.
Thus, sellers of goods are best advised to utilize professional product photographs in order to compete in the marketplace of 2019. (There are also some new types of product photographs that were not available until very recently that even better help buyers differentiate between products.
Sometimes we thinks that photography is so easy work to do but we should not forget that making the product look appealing is not the only task of the photographer. He/she should click the pictures in a way that they go with your brand image and with the overall website. And this can be achieved only with the help of a professional. So if you are planning to have a product shoot then train you-self through product photography, be professional and do your product photography by yours own.

For an organization Human Resources is one of the core units. This department takes care of numerous responsibilities such as candidate screening, on boarding, and other activities in an employee’s workplace life-cycle up to exit. It’s impossible to humanly to keep a track of every employee’s tenure in the company, especially if it’s located at multiple global locations and there automation helps.

PC Magazine defines automation as replacing manual operations with electronics and computer-controlled devices. For example, ‘office automation’ replaced manual typewriters, filing cabinets and paper appointment books with computer applications.

In the human resources realm, “HR automation is the process of enhancing the efficiency of the HR department by freeing employees from tedious manual tasks and allowing them to focus on complex tasks like decision making and strategy . By automating standard and repetitive HR activities, organizations can reduce the cost and time they spend on manual HR planning and processing”.

HR automation helps companies enhance their efficiencies by reducing the time required to complete tasks, without hampering the quality of work. It handles many critical administrative tasks such as selecting profiles with certain skills, filing documents, feeding information, creating and sharing files, etc. These tasks may take hours if processed manually.

Through HR automation, organizations can design, streamline, integrate, and deploy necessary services swiftly at a considerably lower cost. If implemented right, HR automation can reap indispensable benefits.

As per a KPMG survey, the top expected benefits from intelligent automation investments are improved performance – 56% while freeing resources or staff to perform more strategic work follows at 54%. This is the reason more and more companies are planning to invest in HR automation processes and AI over the next few years.


In commerce, supply chain management (SCM), the management of the flow of goods and services, involves the movement and storage of raw materials, of work-in-process inventory, and of finished goods as well as end to end order fulfillment from point of origin to point of consumption. Interconnected, interrelated or interlinked networks, channels and node businesses combine in the provision of products and services required by end customers in a supply chain.

In present digital world, the average buyers expect quick, efficient service from manufactures and distributors. But how the international corporation dealing with the mash- produced product, supplies, and raw materials from all over the world by improving their speed and efficiency?

In the recent past the business software developments and cloud computing are making faster, more efficient service possible for even the largest companies by streamlining the supply chain process and improving overall productivity.

Students pursuing an online master’s in business administration degree will need to understand IT and cloud computing so they can keep up with the rapidly expanding digitization of almost all business processes, from supply chain management to customer reward apps for mobile devices.

The evolution of traditional business models followed by the diffusion of digital technologies require firms to reengineer the traditional business units like operations, logistics, and procurement. Supply Chain managers are requested to manage global Supply Chains that integrate all stakeholders in unique networks, use evolved and intelligent systems to face the worldwide competition, and incorporate new business trends like sustainability, digital transformation, and omni channel.

The Major in Global Supply Chain Management seeks to form managers for the implementation and the management of Supply Chains at a global level with a focus on technology. A successful Supply Chain requires strong managerial, technological, and strategic competences, to satisfy exigent consumers at a global level and integrate traditional channels with new and modern options.


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In the growing service sector there is still the most problematic challenge how to deal with service quality. Quality is one of the most expected by customer’s aspect of almost all service products. High and unique quality is a way to win customers and make them loyal for a long time. Management literature proposes many concepts and approaches concerning how to deal with service quality. There are also many different concepts how the notion “service quality” should be understood. Among many concepts of service quality, the service quality gaps model plays an unquestionably significant role in the service management literature. Gaps approach proposes precious propositions on how the nation “service quality” might be understood and how the providing service quality emerges across a service organization. Consists of the following gaps: customers’ expectations vs. their understanding by managers, managers’ perception of customers’ expectations vs. service specifications, service specifications vs. fulfilment, information about service vs. service that is actually provided, and, finally, the gap between customers’ expectations and service provided. In spite of the fact that the five service quality gaps model is relatively well known, still many researchers propose new frames of service quality gaps. Also there are not too many empirical researches concerning service quality gaps. The organizational quality gaps which might be employed in a management process as the kind of a tool are less often researched than the customer quality gap.

The proposed investigation process tries to approximate the size of the four internal service quality gaps proposed by Parasuraman et al. (1985) in the service industry in Poland. The survey method is employed. The next aim is to assess how important the quality gaps are for service firms. If they had a significant relationship with key business performances it would prove their importance as a management tool in service organizations. Therefore some statistic techniques are employed, like correlations coefficients and path analysis. Moreover, for two firms from IT service sector and education sector a case study method, from the point of view of service quality gap identification, is conducted. The case studies are able to show if in a service organization it is possible to identify only four organizational gaps by Parasuraman et al. (1985) or more, detailed, characteristic for particular organizations. All of these allow the author to propose, taking advantages from the wide quality management literature output, a few basic suggestions and ideas concerning how to deal with quality gaps. The concept of five quality gaps proposed by Parasuraman et al. (1985) has its origins in the concept of service quality as a gap between customer’s perception and customer’s expectations proposed also by the same authors. Service quality as a gap between customers’ perception and expectations establishes that customers’ expectations are viewed as normative and predictive standards, i.e. customers know what a service provider should and will offer (Parasuraman et al. 1994). Then it is possible to assess the discrepancy between what was expected and what was perceived in the service providing process. For assessing this gap the Servqual method is dedicated, which probably is the most often used method for service quality measurement. The expectations-perceptions service gap is measured by customers’ interviews based on the standard questionnaire (Servqual). The customer gap, like Servqual questionnaire, consists of five attributes (dimensions) of service quality: tangibles, reliability, responsiveness, assurance, empathy (Parasuraman et al.

1988: 23). But this external gap is the fifth one in the service quality gaps model, and is affected by four organizational (internal) quality gaps which interact with one another in many ways (Zeithaml et al. 1990).

The organizational structure of investment banks differs widely across firms within the industry. There is not any one “typical” organization, and what works for one firm may not work for another. Much of the organizational structure often is related to the internal politics and alliances within the firm Sometimes the politics takes on a life of its own. For example, it is not unusual for an individual to be a very successful after moving to a competing firm. The lack of success may not be due to the individual per se, but to the environment at the first bank, which may have leveraged the individual’s talents more the environment at the competing bank. Also, it is not unusual that when a major banker moves to a competing firm, her entire team, or at least most of them moves as well. It is difficult for a firm to replace a “star,” and it is difficult for a star to be star without her team.

At one time, the investment banking industry was close-knit group of mostly privately owned partnerships. Now, of the major investment banking firms, only one partnership remains, Goldman Sachs, and the other partnerships have either been purchased by conglomerates or “gone public.” We will examine these three forms of organizations in the investment banking industry: the partnership, the conglomerate unit, and the public firm.

The partnership: A partnerships is a firm owned by two or more persons who share in the profits of the firm. A partner is a part owner of the firm. All partnerships have at-least one general partner who is responsible for the daily operations and functions of the business, and who is liable for the firm’s operations. However, many partnerships also have limited partners whose commitment is limited to the financial side, who are not involved in the daily operations of the business, and who enjoy limited liability.

Demography’s defined as the study of a population or populations, particularly with reference to size and density, fertility, mortality, growth, age distribution, migration, and the interaction of all of these with social and environmental conditions.

As regard definition of this term, the economists, geographer’s, social scientists and others have defines it in their own way as that suits their viewpoint. Some important definitions are given below:
Frank Lorimar-” In broad sense demography includes both demographic analysis and population studies. A broad study of demography studies both qualitative and quantitative aspects of population.”
Benard Benjamin-“ The demographer is concerned with measuring past and forecasting future population change. To do so he must isolate and quantify not only the principal of fertility, mortality and migration but also the underlying factors concerned in these elements for example social and economic influences at work”.
Irene Tanker-“ With improved data, new techniques and precise measurement of the demographic transition that is occurring demography has become science rather than literature.”

Demography is the size of population and in its most general meaning, a population is a set of people who live in a specific land area: a district, country or a continent. The scope of demography is very wide. It includes the subject matter of demography, whether it is a micro or macro study. Whether it is a science or art.

Population studies are also useful for administrators who run the government. In under-developed countries, almost all social and economic problems are associated with the growth of population. The administrator has to tackle and find solutions to the problems arising from the growth of population. They are migration and urbanization which lead to the coming up of shanty towns, pollution, drainage, water, electricity, transport, etc. in cities.
These require improvement of environmental sanitation, removal of stagnant and polluted water, slum clearance, better housing, efficient transport system, clean water supply, better sewerage facilities, control of communicable diseases, provision of medical and health services, especially in maternal and child welfare by opening health centers, opening of schools, etc.

The knowledge of demography is of immense importance for a democratic political system. It is on the basis of the census figures pertaining to different areas that the demarcation of constituencies is done by the election commission of a country. The addition to the number of voters after each election helps to find out how many have migrated from other places and regions of the country.
Political parties are able to find out from the census data the number of male and female voters, their level of education, their age structure, their level of earning, etc. On these basis, political parties can raise issues and promise solutions in their election manifestos at the time of elections.

Strategies refer to the determination of the purpose and the basic long-term objectives of an enterprise and the adoption of course of action and allocation of resources essential to gain these aims & objectives. Hence, objectives are a part of strategy formulation. Policies refer to general statements of understandings that guide managers in the preparation of decision-making. They provide an ideal outline within which decisions need to be taken. Policies normally do not require action but are intended to guide managers & executives in their commitment to the decision they ultimately prepare. The essence of policy is discretion. [Power to exercise own judgment]Reversely, strategy concerns the direction in which human & material resources are applied with a view to increasing the chance of achieving selected objectives. Certain major policies and strategies may be essentially the same. A distinction between the two terms may be made as follows; Policies normally guide a managers’ s thinking or philosophy in
decision-making while a strategy refers to the commitment of resources in a given direction. The key or principal function of the strategies and policies is to unify and give direction to plans. The principal of the strategy and policy
framework is, “the more strategies & policies are clearly understood and implemented in practice, the more consistent and effective will be the framework for enterprise plants”…….Koontz.

Every organization or enterprise has a definite mission, which define site purpose. What type of business an organization is going to undertake, for example, hotel business or exploration activity, like oil extraction etc. It encourages the management to explain intelligently & continuously the scope of its products or services. The purpose of the hotel is to serve fresh foods to its customers so as to fulfill their demand, taste & pleasure, The purpose of the oil company is to extract oil from a well for a given period. In each case, they are committed to create surplus and profit in order to survive. But this basic objective is accomplished by undertaking activities, going in clearly defined directions, achieving goals and accomplishing a mission.

Industrial psychology is the branch of psychology that applies psychological theories and principles to organizations. Often referred to as Industrial psychology, this field focuses on increasing workplace productivity and related issues such as the physical and mental well-being of employees. Industrial psychologists perform a wide variety of tasks, including studying worker attitudes and behavior, evaluating companies, and conducting leadership training. The overall goal of this field is to study and understand human behavior in the workplace.

You can think of industrial psychology as having two major sides. First, there is the industrial side, which involves looking at how to best match individuals to specific job roles. This segment of Industrial psychology is also sometimes referred to as personnel psychology.

People who work in this area might assess employee characteristics and then match these individuals to jobs in which they are likely to perform well. Other functions that fall on the industrial side of Industrial psychology include training employees, developing job performance standards, and measuring job performance.

The organizational side of psychology is more focused on understanding how organizations affect individual behavior. Organizational structures, social norms, management styles, and role expectations are all factors that can influence how people behave within an organization. By understanding such factors, Industrial psychologists hope to improve individual performance and health while at the same time benefiting the organization as a whole.

Industrial psychology is an attractive field of study for students, interested in psychology, primarily due to its interdisciplinary “business + psychology” slant. Students who are interested in applying psychological principles to real-world setting should consider industrial psychology. If you have a strong interest in psychology as well as related subjects such as product design, computers, statistics, and engineering, this may be the ideal field for you.

Industrial Psychology help the student to definite their career in a smooth way. By learning industrial psychology they can create the opportunities of employment.

Industrial psychology is the field of psychology dedicated to understanding and managing employment and organizational relationships. Industrial psychologists may work directly for a business in an advisory role, provide counseling to employees, or offer businesses tips on finding and hiring the right employees. No matter their specific role, industrial psychologists can have a positive impact on a company’s productivity and employee morale.

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Accounting are Three Activities Identification, Recording, and Communication. The accounting process includes the bookkeeping function. Accounting data user are –Marketing, Management, Finance, Human Resources, Creditors & Investors. There are general rules and concepts that govern the field of accounting. These general rules–referred to as basic accounting principles and guidelines–form the groundwork on which more detailed, complicated, and legalistic accounting rules are based. For example, the Financial Accounting Standards Board (FASB) uses the basic accounting principles and guidelines as a basis for their own detailed and comprehensive set of accounting rules and standards.

The phrase “generally accepted accounting principles” (or “GAAP”) consists of three important sets of rules: (1) the basic accounting principles and guidelines, (2) the detailed rules and standards issued by FASB and its predecessor the Accounting Principles Board (APB), and (3) the generally accepted industry practices. Various users need financial information Financial Statements:-Balance Sheet, Income Statement, Statement of Owner’s Equity, Statement of Cash Flows, Note Disclosure.

The accounting profession has attempted to develop a set of standards that are generally accepted and universally practiced. Generally Accepted Accounting Principles (GAAP) – A set of rules and practices, having substantial authoritative support that the accounting profession recognizes as a general guide for financial reporting purposes.  If a company distributes its financial statements to the public, it is required to follow generally accepted accounting principles in the preparation of those statements. Further, if a company’s stock is publicly traded, federal law requires the company’s financial statements be audited by independent public accountants. Both the company’s management and the independent accountants must certify that the financial statements and the related notes to the financial statements have been prepared in accordance with GAAP.

GAAP is exceedingly useful because it attempts to standardize and regulate accounting definitions, assumptions, and methods. Because of generally accepted accounting principles we are able to assume that there is consistency from year to year in the methods used to prepare a company’s financial statements. And although variations may exist, we can make reasonably confident conclusions when comparing one company to another, or comparing one company’s financial statistics to the statistics for its industry. Over the years the generally accepted accounting principles have become more complex because financial transactions have become more complex. Selection of which principle to follow generally relates to trade-offs between relevance and faithful representation.

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Over the year people have become more and more dependent on others. We can’t produce all we need to live in this society. Once people exchange the surplus goods that they have after their own consumption. This is called Barter System. It is the direct exchange of one goods for another without using anything as money or as a medium of exchange. Barter is a type of trade where goods or services are exchanged for a certain amount of other goods or services; no money is involved in the transaction. Business is the exchange of goods, services or money forth mutual benefit or profit. He who has skills and ability or specialization in specific job will produce or serve or involve in that task. As the shortage of resources and as they are not distributed equally all over the world, people will go across the border for international business.

The human element is the core of business. Business needs people as owners, managers, employees, and consumers. People need business for the production of goods and services and the creation of jobs. Whether business is transacted in Bangladesh, USA, Japan or Ghana does not matter. Owners: People, who own a business as well as those who invest money in one, do so because they expect to earn profit. Managers & Employees: The person responsible for operating the business may be the owner or a professional manager employed by the owner. An owner-manager is also called an entrepreneur. Employees supply the skills and abilities needed to provide a product or service and to earn a profit. Most employees expect to receive an reasonable wage or salary and to be given regular increases in the amount they are paid for the use of their skills and abilities.

Business Objective: Survival: Survival objective is an obvious objective. Other objectives can be accomplished only if the business enterprise survives. Growth: Growth is an objective because business does not stand still. Market share increase, personal and individual development and increase productivity are important growth objectives. Social Responsibilities: In recent years, meeting social responsibilities has been recognized as important objectives. Businesses, like each person in society, must accept their responsibilities in areas such as pollution control, eliminating discriminatory practices and energy conservation. Profit: The profit objective plays the major role in business. Business Profit: The difference between business income and business expenses.

This course will expose you to business terminology, concepts, and current business practices. We will help you establish a viable business vocabulary, foster critical and analytical thinking, and refine your business decision-making skills. You will acquire these skills by the reading materials, exercises, and research assignments that simulate today’s workplace. By delving into the five units of this course, you will fine tune your direction and choice of career in business. Since your education should help you contribute and compete in the global business environment, we will also focus on multicultural aspects of markets and business. We will examine how the business models other countries adopt often reflect their most salient characteristics.


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In a general sense, ethics addresses fundamental questions such as: How should I live my life? That question leads to others such as: What sort of person should I strive to be? What values are important? What standards or principles should I live by? There are various ways to define “ethics.”  The simplest may be to say that ethics deals with “right” and “wrong.”  However, it is difficult to judge what may be right or wrong in a particular situation without some frame of reference.

Ethics or moral philosophy is a branch of philosophy that involves systematizing, defending, and recommending concepts of right and wrong conduct. It seeks to resolve questions of human morality by defining concepts such as good and evil, right and wrong, virtue and vice, justice and crime.

Corporate Ethics: Corporate ethics is a form of applied ethics or professional ethics that examines the ethical and moral principles and problems that arise in a business environment. It can also be defined as the written and unwritten codes of principles and values that govern decisions and actions within that organization. It applies to all aspects of business conduct on behalf of both individuals and the entire company.

The moral status and obligations of corporations is different from the moral status and obligations of human beings. Agency responsibility is frequently found in business; it is often complex, and it raises a number of special types of problems. In a large organization, the chain of agency frequently involves many people who are hierarchically related to one another. This raises the problems of moral responsibility, both for those at the top and for those lower down the chain. The delegation of authority to carry out a command or policy does not relieve the delegation of the moral responsibility for how the command or policy is carried out. Yet, we are morally responsible both for our actions and for the probable consequences thereof.

Moral responsibility is usually both ascribed to and assumed by individuals. The difference between corporate responsibility and human beings’ responsibility depends on the fact that corporations are limited and organized only for certain purposes, while human beings need to pay attention to his conduct as an individual as well as with regard to the corporation to which he/she belongs. The fact that a corporation does exist and has been established for certain purposes is no guarantee that it should exist or that its purposes are morally justifiable. But although we can morally evaluate the ends for which corporations are formed and the means by which those ends are pursued, corporations are not bound by a large range of moral rules that bind natural persons.

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The study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs or wants. Consumer buyer behavior is the buying behavior of final consumers— individuals and households that buy goods and services for personal consumption. Consumer markets are made up of all the individuals and households that buy or acquire goods and services for personal consumption. Successful marketing requires that companies fully connect with their customers. Adopting a holistic marketing orientation means understanding customers— gaining a 360-degree view of both their daily lives and the changes that occur during their lifetimes so the right products are always marketed to the right customers in the right way. Successful marketing requires that companies fully connect with their customers. Adopting a holistic marketing orientation means understanding customers— gaining a 360-degree view of both their daily lives and the changes that occur during their lifetimes so the right products are always marketed to the right customers in the right way.

Marketers must fully understand both the theory and reality of consumer behavior. A consumer’s buying behavior is influenced by cultural, social, and personal factors. Of these, cultural factors exert the broadest and deepest influence. Culture, subculture, and social class are particularly important influences on consumer buying behavior.

Culture is the most basic cause of a person’s wants and behavior. And human behavior is largely learned. Reference groups: A person’s reference groups are all the groups that have a direct (face-to-face) or indirect influence on their attitudes or behavior. Groups having a direct influence are called membership groups. Some of these are primary groups with whom the person interacts fairly continuously and informally, such as family, friends, neighbors, and coworkers. Social Factors: Family is the most important consumer-buying organization in society. Husband’s family background influences financial, assets & other durable BB. Wife’s family background influences grocery, home appliances etc. Consumers don’t always process information or make decisions in a deliberate, rational manner. One of the most active academic research areas in marketing over the past three decades has been behavioral decision theory (BDT). Behavioral decision theorists have identified many situations in which consumers make seemingly irrational choices.

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Successful leaders not based on how much you know, it based on how effectively you can execute. The excellence in sales leadership is design for those managers to transform them from sales managers to sales leaders, equipped the participants with proven tools and methodologies for bring out their potentialities.

Through the excellence in sales leadership participants taking the learn that how to inspire their team members, how to create an environment for getting success, how to get most single and team temperaments and talent, how to gear up their performance and faster professional development among their staff. The excellence in sales leadership training program help the sales managers with specific tools and processes to solve all the problem and overcome them and eliminate barriers. Improve their performance levels.

An excellent leader’s exhibits drive to do more for their teams and its betterment.

They are strive to understand each of them sales reps’ need and create more ways to achieve their goals. By helping each other their sales volume will be increase and their talent will be capitalized. When the leaders will know much more, able to improve own skills, improve the performance level and be expert to execute the plan properly then they get the excellence in sales leadership.

Grammar for professionals is suitable for those who want refresh their knowledge and improve their grammar skills. In present time who are doing corporate job, this course is very mandatory for them because in corporate job most of the time they continue their dealings in fluent English where they can’t use randomly their own language and for this reason know the proper grammar is very important to speak proper and fluent English.

As we all know English is an international language so wherever we go we need to know this language. To speak fluent English we have to learn proper pronunciation, proper grammar and keep vast of practice time because we all know practice makes perfect.

Sometimes we can see some high performing professionals also pause over the rules and structure of grammar. Those busy working professionals who has forgotten the grammar taught in school or wants to revised and freshen up on specific topics, Grammar for professionals is an ideal course for them.

Know the current usage rules, refresh and improve your knowledge of English grammar. By knowing the rules of grammar you can ensure your reader to read and understand your message fast. Develop your own confidence in using correct punctuation, spelling, verbs forms, capitalization and numerals in your writing. Professionals who’s writing need to be able to contrast sentences and paragraph using appropriate styles for specific purpose.

Know different type employee sentence structures, and become experienced at writing clear, correct sentences to communicate effectively with your readers.

An advanced understanding grammar help you to create the ability of write quickly and effectively. This looks at the building blocks of English paragraphs and sentences for the foundation to make professional writing or teaching


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Self-employment or Entrepreneurs are increasing the important of the economic growth and development. Now the recognized that the small firms are Ireland in net “net creators of jobs while the large firm sector is a net shedder of jobs”.

Now a days in our country even getting a low salary job is also tough where you can’t think about high salary job.

So rather doing a low salary job, most of the people like to start their own business and want to be an entrepreneurs where they can lead their own. Get the profits individually.

But starting a new business or be an entrepreneurs are not that much easy job, they face various kind of challenge for being an entrepreneurs

Some of common challenges faces the entrepreneurs are

Cash Flow Management:

As being an entrepreneurs you starting your business single handed firstly you have to think about the fund that have you enough financial support to start a business or be an entrepreneurs because cash flow is very much essential for your business.

Employees Hiring

Hiring is another challenge for entrepreneurs. The hiring process can take several days. Taking the resumes, reviews the resumes calling for interview and after all this find a diamond from the so many unqualified candidates it tough. If you got the diamond candidate from the unqualified candidates, now you have to give him attractive package. Although it is challenging for entrepreneurs.

Time Management

Time management may be is the biggest problems faced by entrepreneurs. As a entrepreneurs they wear many hats (all the responsibility) and have to maintain and complete all the task in a decent time which is tough.

Select, what to sell

It is the important thing and also a great challenge for the entrepreneurs. After solving above problems, now come to the very important thing that is what you will sell? If you couldn’t select any effective product you’re going be in a great problem so you have to think very carefully what could be your profitable product.



In recent time Management and Sales leadership is one of the most demanding program.  Organization and individual peoples are interested to know about Management and Sales Leadership. Each and every casual leader wants to know how a successful leader proceed his/her team. Most of the organization expect that their sales leaders will maintain their team very effectively and bring out the best performance from his/her team members for better organizational growth.

To get promotion or recognize own-self to their top management as top performance seller, it is necessary to get proper knowledge about Management and Sales Leadership

And corporate Management and Sales Leadership training is a significant way to learn or know to prepare yourself as a Sales leader.

We are providing Management and Sales Leadership which will be effective and help you to prepare yourself as a Sales Leader and after getting prepared you can maintain your team and enforce them to bring out the best performance.

Management and Sales Leadership training will help you to learn how to

  • Understand the factors which can create impact on your sales performance and where managers can have the most influence.
  • Help sells person to achieve their goal and make meaningful sellers
  • Help the sellers to be accountable to their action
  • Give them motivation, Coach them for top performance and give them a learning that how they can make execution
  • How to be effective decision makers and be successful communicators.
  • How to manage the sales pipeline with accuracy


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Chemical safety is important and the responsibility of a whole team. Supervisors and managers play an important role in forcing operational procedures and housekeeping practices. Now a day’s most of the people are buying and installing chemicals safety equipment’s like Safety goggles, Eyewash stations, Safety showers, Lab coats, Protective gloves, Fire extinguishers. Chemical fume hoods, First aid kits. It’s important to allow this safety equipment to protect the employees and others.

In this blog you will know why your manager and supervisors need Hazardous Chemical Safety Management training. These peoples are those who will protect your investment and make sure that staff use equipment correctly and put those chemicals away and understanding chemical hazard and safety equipment.

Managers and supervisors have to play the dual roles when it comes about chemical safety because first they understand chemical hazard and after that they follow operational procedures to keep themselves safe in the workplace and after then they ensure the staff that they can process their jobs smoothly without getting injured or sick.


Until you doesn’t know the correct procedures yourself, you can’t enforce the workplace safety. To recognize and responding to chemical hazards, it’s mandatory that all the managers and supervisors know the correct procedures of Hazardous Chemical Safety Management and through training managers and supervisors can know the safety procedures.


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Covid19 or Coronavirus pandemic is a crisis unlike any other in recent times. Here we give you some leadership practice, those will help you to respond effectively in the crisis moments.

Within a very short time coronavirus affected business significantly and place extraordinary demands on leaders in business and beyond.

COVID-19 creates fear among employees and other stakeholders. The massive scale of the outbreak and its share unpredictability make it challenging for executives to respond.

Need to put together an operational checklist to help consumer service from the companies frame their immediate response to the Coronavirus, the pandemic situation and their planning for an eventual recovery and beyond.

Include a key action empowering emergency response team, adapting and reviewing production plans, flexibility and adjusting commercial strategy.

The crisis help to define leadership capability at this moments in consumer product.

And importantly the leaders must ensure the safety of employees, customers and business partners.


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Tips for Concentrating and Communicating While Working From Home-

During stay at home work period during corona… it’s bit different than the regular office activities. Here you will find bit relaxed and house environment to work.

Sometime some may find it bit boring too… but have to continue the work whether there are no other options. Here are some tips:

  • Get Started Early — and Watch the Sun Rise

Early morning is a great time for have own…no calls, incoming emails…can also watch the sun rise…and breathe in fresh air, of course now from your home window.

  • Cups of coffee consumed each day:

Start your day with a cup of a coffee to get a fresh start

  • Try to maintain workflow ­­­as office time
  • Favorite work soundtrack:

You can play nice background music of your choice to a smooth start.

  • Keep a Detailed Planner

Should have a detailed plan of works based on priority.

  • Do more researches during stay at home to enrich your knowledge base
  • Try to gain more technical knowledge’s
  • Keep connecting with your employer, clients, sources etc. that’s how they know you are on.
  • Keep fit yourselves.. Because staying at home we become little lazy, so need to have some exercise to keep yourselves fit.
  • And at end, keep yourself lough, smile, talk to stay mentally charged.

..And stay safe & sound hopefully we will overcome this crisis soon and can start our regular life again………..Enjoy the day.

Info and pic sources:

and Forbes

Health Safety & Environment Management is dedicated department or team in an organization with simply focused agenda ensuring that the work practiced by an organization does not cause any unwarranted environmental impact. Set the employees’ or workers’ health and safety at high risk, and also to ensure that the organization complies with all necessary and applicable regulatory and legal norms.

Health Safety & Environment main intention and objective is to prevent and reduce accidents, emergencies, and health issues at work, along with talking necessary measures to avoid any environmental damage that could result from work practices.

HSE management or Health, safety and environment ensures that the health and safety of your workers are addressed as per industry norms and are compliant with HSE requirements.

In general terms HSE clearly defines as to what the organizations need to do to ensure that their activities do not cause damage to anyone. Health (H) Safety (S) and Environment (E) (together HSE) is a scientific approach of studies and safety at work.

Health, Safety and Environment team in its scientific approach takes systematic and empirical data and decisive approach in preventing accidents and injuries. They manage a range of hazards that could cause danger to the workforce.

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In between managers and leaders have a significant difference and leadership training create this difference.  Leaders are not just administrators. Leaders are the exemplars of employees. Leaders inspire the employees. They don’t just do their jobs; they take care of their employees and customer, they are concern for their organization. HR leadership training prepare the leaders very well and make them the ideal leader. And after that they become more potential and they always try to mentor their employees and try to come out their potentialities.

Leaders doesn’t become overnight. They do lots of hard work they studied they received lots kind of training and humility to become a leaders who is kind, wise, intelligent, trustworthy, respectable and admirable. Getting some tips from the pros doesn’t hurt, either.

HR training increase their profile. By taking HR training they can learn how to impress other through enthusiasm. They get a to learn faster. HR training helps to increase their network and increase reputation within organization or in a company.

By taking HR training you can able to take new challenges and they can learn a lot of things from those challenges which will be very effective.

So they can try to learn from every new challenge or from the opportunity which helps to expand your key role and you can know about your company, each and every position.

Through HR training HR can understand that who could be the best candidate for the organization they can develop their recruitment skill and they can hire the best employee for the organization who help in their company growth.

They can motivated their employee for their work and improve the skills and employee

Knowing all these basic things you’re able to build a good relationship between employee and company. By getting the Human resource certification course or training you came to know about these things. There are also many other things but these are the basic and main for increasing any company potential.


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Now day’s many business companies can’t reach to their goals. They have knowledge but they are not aware about efficiency not aware about cutting cost. They can get their goal through corporate training.

Significant Benefits of Corporate Training

Hiring new employees is expensive. Statistics said that every year for new hire small to medium size companies are losing around $4000. It is a cost which not produce necessarily any positives outcomes. If companies spend on a proven team through corporate training it will gives the opportunity to build the knowledge which is already exist internally. Corporate training will expand their working capability and help to minimize the cost.

When companies hire new employees they took time to adjust, whereas the current employees are used to the system and procedures.

To focusing on hiring, giving time and energy is taken far away from creating solution corporate training not only adds knowledge on an existing base but also inspire to develop more cohesive sense of internal terms and policies. Where the company hire a new employee there they have to start from scratch to develop team and company synergy. Here team consistency being equals efficiency But is you can assure that the new employee will be the superstar for your team? Whether your current employees could be a good asset for your company if you can explore them through training because they already have proven capabilities and they demonstrate their skills towards company which is vital.

Corporate training highlights team weakness which is exist on personal or team levels and eliminates those inefficiencies in a secure learning environment. Through product management and well-rounded training can improve those areas where its need.

Which team go through corporate training together, that can mold their expertise around each and others. Suppose a colleague may be expert in a specific technical side of a project and May he have lacking’s communication skills on the other hand another colleague expert in communication without technical ability. If they get a quality corporate training they both can learn from the strength of each other.

For companies’ success and betterment, employee’s satisfaction and happiness are essential. It seems obvious but most of the time companies overlook the importance of maintaining to keep satisfied the employees. According to a recent statistical study by the Adler group and LinkedIn states that 72% professional find satisfaction in their work, but conversely , 82% of these same employees are open to new position. Does this translate to corporate training? Some of companies that offer corporate training often report an increase in employee morale. Morale improvement in leads to employees feeling a sense of value. And it turns inspire those same workers to produce at even higher levels. Probably the most holistically beneficial side of investing in employee morale is that once employee self-worth increasing nearly all the previous benefits.

Employees who like to give effort into producing results rather than worrying about their status within the company. Along with the security workers who go through corporate training, they don’t spend time on any others learning  rather they think it’s better to focus on their doing. Overall increase skill level and number of solution.


Some Significant Areas or Topic where Company can invest

  • Leadership & Management
  • Finance & Accounting
  • Human Resource Management
  • Personal Development
  • English Language
  • Sales & Marketing
  • Customer Service

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