Merchandising is the process by which products are re-planned, developed, edited and presented to the buyer. This includes managing and overseeing the development of product lines from start to finish. Marketing and Merchandising Division: A team of traders and marketers work together under the head of profit control. Merchandisers handle foreign buyers. Teams are formed according to the management of the buyers.
Merchandising comes from the term commodity. Commodity means buying or selling commodities or products. Merchandising in the textile and apparel industry is the department that mediates the marketing and manufacturing departments. It is the method, practice and activity used to promote and maintain a specific category of business activity. Merchandising means arranging all the necessary raw materials and preparing the products for sale to the customers.
The person responsible for merchandising is called the merchandiser. In fact a merchandiser runs from order analysis and is ultimately responsible for the recovery of payments. The garments merchandiser is like a bridge between the buyer and the industry. He has to show her every job like buying the raw materials needed to finish the product, making the clothes, finishing the clothes, preparing the documentation and finally the shipping.
The term merchandising gained its importance after the Industrial Revolution that emerged after World War II. At this time, there was a lot of demand for product development. Thus, merchandising has increased as a link between design and marketing and sales to meet the needs of the public.
The inevitability of merchandising is essential for various reasons such as rapid development of garment industry, complex raw materials and processes, advent of new garment styles, short product life cycle (PLC), innovation in textiles, rapid growth in computer applications in textiles, etc.
Data Source :https://textilelearner.blogspot.com/